What a week it’s been, and it’s TUESDAY. All the emails have found us, and every decision for the next 12 months needs to be made yesterday, based on tomorrow’s news…
From TikTok’s great escape to Instagram reshuffling your grid, here’s everything you need to know to stay ahead of the game.
1. TikTok is back… sort of.
What happened?
TikTok survived a 20-hour U.S. ban, thanks to Trump’s assurances. While most users can access the app again, new downloads are still blocked, leaving it in a legal grey area.
👉 Action for marketers: Keep your TikTok strategy adaptable. Have alternative platforms like Instagram Reels and YouTube Shorts ready to fill the gap if things take another turn.
2. Instagram’s grid gets vertical.
What happened?
Your Instagram profile grid now features vertically aligned thumbnails, which is perfect for Reels but less so for those with carefully curated grid layouts.
👉 Action for marketers: Review your grid’s aesthetic. Prioritize vertical content and experiment with new layouts to make the most of this update.
3. Instagram’s “Edits” app is coming.
What happened?
Instagram is introducing “Edits,” a CapCut-inspired video editing app with advanced features like clip-level editing, HDR recording, and trending audio recommendations.
👉 Action for marketers: Pre-order the app (launching in March) and explore its tools to elevate your Reels game. Pro tip: No watermarks mean seamless repurposing across platforms.
4. LinkedIn sharpens its targeting tools.
What happened?
LinkedIn’s new campaign spotlights its ad targeting capabilities, showcasing how to reach the right audience while avoiding wasted spend.
👉 Action for marketers: Double down on LinkedIn Ads for B2B campaigns. With filters for roles, industries, and more, it’s a game-changer for precision targeting.
Keep experimenting, and if you see your marketing and social team weeping in the corner, get them a Spanish Latte. A strong one. ☕
