Was really excited to attend Social Media Week London. Firstly as I love the BFI building, second as with the optimism of a child on his first day of a new school year, was hoping to take away something to inspire my social media campaigns over the coming months.
First off, they offer an on demand service called Social Media Week Insider that allows you to watch their worldwide content from the days on a 3 month subscription. Free if you attend (for 3 months) and at set fees for subscriptions. Worth checking out if you can’t make the conference. Really good production too, so bravo. You can check it out here.
Social media agency That Lot hosted 2 great sessions, first on platform specificity and how content should be crafted across each channel.
The second of their sessions was a masterclass on how to create short copy that is shareable, something easier said than typed. Tips such as keeping tweets to the magic 100 character mark, short punchy sentences using Parataxis (new word for me & Leila) and telling short stories that have surprise humour.
Interesting session on the evolution of language and the rise of the emoji in messaging. Most brands started so cautiously keeping their tone of voice, but have gradually added emojis to their online vocab.
How to stop people scrolling on Facebook and make them engage @thatlot #SMWLDN #socialmediatips pic.twitter.com/6WeyfHJrl6
— Lauren Davey (@DaveyLauren) September 12, 2017
Oh god. Having to look away from video as I will legit cry #SMWLDN pic.twitter.com/kSUPG9vBk9
— Ruby (@rubyl0ve) September 12, 2017
“Content (especially video) made for @instagram really needs to be tailored to the platform. It needs to feel authentic.” –@thatlot #SMWLDN pic.twitter.com/bS27o1MJVJ
— Creating for good (@CreatingforGood) September 12, 2017
Twitter tips from @thatlot: Keep it short. Keep it human. Tap into human truths. Surf the wave of topicality! #SMWLDN pic.twitter.com/Wg5CYzIZAY
— Reuters Plus (@ReutersPlus) September 12, 2017
When the BFI seats are so comfy, you consider staying for every single #SMWLDN session… pic.twitter.com/o3fw80q24t
— Rachel Pritchard (@gingerpritch) September 12, 2017
Parataxis! Finally I have a word that sums up what makes successful social content. Basically, short sentences. ☺️ Thanks @thatlot. #SMWLDN
— Leila (@Ms_Leila_) September 12, 2017
Social writing masterclass by @thatlot at #smwldn. Ingredients for a successful content recipe. pic.twitter.com/P1nC9FCwhD
— Séverine Loeuille (@SverineLoeuille) September 12, 2017
One of my highlights from today at #SMWLDN – a masterclass on writing for social. 👏😂 pic.twitter.com/VSucPsTrTh
— Laura Allen (@lall90) September 12, 2017
Great session from @thatlot at #SMWLDN – Twitter is all about engagement and copy is key – such as this great @PGtips tweet pic.twitter.com/PtIqRnWLex
— Hannah Freeman (@_HannahFreeman) September 12, 2017
MORE TO COME AS THE WEEK UNFOLDS
